Project Description

One Below, a new UK discount brand from the original founders of Poundworld has opened its first store in Coventry.

The newest discount retailer to hit the UK high street, One Below has recently opened stores across the UK to a ‘stampede’ of shoppers, waiting for the doors to open.

The independent chain is the first discount store in the UK to sell everything for £1 and under, with numerous amazing ‘get it before it’s gone’ one-off deals.

One Below sells a wide range of brands such as Coca Cola, Pedigree, Heinz, Kellogg’s and Cadbury’s. Plus, the store stocks many popular cleaning names such as Zoflora and The Pink Stuff, as favoured by social media superstar Mrs Hinch.

Many of the former Poundworld staff who lost their jobs when the old Coventry shop went into administration in 2018 have been given new employment at the brand new One Below store.

One Below sells over 5,000 products, retailing at £1 or less with prices starting at as little as 29p. The store stocks a wide range of items across 10 departments including groceries, home, health and beauty, baby care, toy, DIY, partyware, craft and gardening.

The new brand is being independently financed and launched by father and son retail entrepreneurs, Christopher Edwards (36) and Christopher Edwards Senior. The successful businessmen were the original founders of former high street retailer, Poundworld Retail Limited before it was sold to American private equity conglomerate, TPG Capital in 2014.

For price-conscious shoppers looking after the pound in their pocket, One Below provides a no-nonsense approach to shopping, offering extreme value and a fresh shopping experience.