Brand new store opens!

We welcomed a new store last week: Brillen, offering the latest in premium glasses at unbeatable prices.

Located in Sherbourne Arcade, this brand new store offers a unique digital concept that combines the cost efficiency of an online supplier with the service of traditional opticians onsite.

The global eyewear leader has over 3 million happy customers from around the globe who have taken the opportunity to expand in Coventry.


The process is simple:
1. Register and book your appointment at the Coventry store via
2. Take part in your eye exam in-store using remote exam technology
3. Try on the latest frame styles and experience their transparent pricing to get the best value
4. Order with confidence and save up to 80% off!


Store Manager Kelly Bland explained “We’re super excited to bring a new technology-based opticians concept to Lower Precinct. We really can offer premium glasses at unbeatable prices, just see for yourself!”.


Visit our store page to view their opening hours.